1. Coffee Is Not a Bean

Coffee isn't a bean. It's a seed!

2. European Coffee Isn’t From Europe

Coffee beans don’t grow in Europe. They grow in Central and South America, East and West Africa, the Arabian Peninsula, Asia, and Hawaii. So if you’re buying expensive imported coffee from Italy, France, or anywhere outside of these regions, you’re likely getting pretty bad coffee (unless you live in Italy or France, that is). That's because the best-tasting coffee is always roasted shortly before it's consumed.

3. Dark Roasts Don’t Have More Caffeine

We often hear that darker coffee is “stronger,” meaning it contains more caffeine, and that's not strictly true. When green coffee goes into a roaster, it's literally just toasted to different levels of doneness—just like your morning toast.

4. Starbucks Coffee Isn’t Burned

Some coffee aficionados turn their noses up at Starbucks coffee because of its typically toasty and smoky flavors, but that's not the result of Starbucks mishandling its beans. Starbucks coffee can taste “burnt” because the default roasts it ships to every one of its stores are typically on the darker side. There's nothing inherently low quality or less than about dark roasts.

5. Decaf Is Good, Actually

Decaf coffee is unfairly maligned. It's often associated with lower-quality flavor and coffee drinkers who aren't “real” coffee fans. Both of these things are false. That's just plain-old gatekeeping. There are plenty of reasons to drink decaf coffee. You may have a caffeine sensitivity, or you may just enjoy the taste of espresso after a meal without having to pay for it by tossing and turning in bed all night.

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